Seungdong Church

The intersection between traditional Hanyang and modern Seoul, and the center of a new wave.

Established by American missionary Samuel Moore in 1893, Seungdong Presbyterian Church, nicknamed “Baekjeong Church” was Joseon’s first church that did not segregate social classes - lower class (baekjeong) citizens were able to attend with nobles (yangban). The church was named a Tangible Cultural Property #130 for its importance as a center for student meetings during the March 1 Independence Movement and as the home of philosopher and writer Yulgok Yi I.

Pi Mat Gol

Pi Mat Gol, a historic 600-year old Jongno alleyway

“Pi Mat Gol”, or “alley you should avoid”, was built during the reign of Hanyang of the Joseon Dynasty in 1392. Built as a back road to avoid the horses of dignitaries crossing Jongno, the greatest central road at the time, the road was inspired by and built for ordinary people by scholar Jeong Dojeon. Pi Mat Gol, which continued through modernization and into the 21st century, has a storied history of 600 years, known specifically for its pubs and restaurants selling budget-friendly Makgeolli, Bindaetteok, Gukbap, grilled fish, octopus.

More specifically, KOTE Insa-dong is located in a place that was once a Pi Mat Gol tavern. The first tavern to serve meals and snacks with drinks, the space allowed people to gather and drink, cherish memories and find emotional strength.

Due to gentrification, Pi Mat Gol has completely vanished. KOTE is devoted to remembering and recording the approachable, friendly nature and sincerity of the alleyway.

Nak Won Instrument Arcade

A space where mainstream and independent artists and musicians can coexist and co-create.

The 50-year-old musical instrument shopping center has contributed heavily to the development of South Korea’s music industry, and has brought generations of musicians and listeners together.